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KUDO VOICES BLOG

Who is the voice behind the Napoleon commercial?

2 min readlast updated on February 5, 2026

Another voice we put in a spotlight is the one that has helped make a classic Dutch treat even more memorable: the voice behind the Napoleon commercials.

  • Actors

The Napoleon advertisement

Napoleon candies have been a beloved treat for generations, known for their sweet and sour taste. In a marketplace full of sweets, sound plays an important role in standing out. A great voiceover can make a commercial stick in people’s minds. Discover who’s behind the voice of the classic Dutch candies.

The voice behind the Napoleon commercial

Who is narrating the classic Napoleon commercial? The familiar voice you hear on TV when it’s rolling belongs to Willem van den Top. Willem is a Dutch actor with much experience in commercials and brand videos.

Willem’s voice stands out because it feels natural and confident without the feeling of overwhelm, which matches perfectly with the message of Napoleon’s branding.

Interested in working with Willem? →

Discover more iconic voices at Kudo Voices

The next time you see a Napoleon candy ad and that friendly, familiar voice speaks to you, you’ll know exactly who’s behind it. Curious about the voiceovers similar to the one from Napoleon’s commercial? At Kudo Voices, we offer a variety of voices that will perfectly match your project.

Explore more voices →
Floris Jonker
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