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KUDO VOICES BLOG

Who is the voice behind the Pickwick commercial?

2 min readlast updated on February 2, 2026

The voice we’ll put a spotlight on would be the voice of a well-known Pickwick advert. Unravel the most popular voiceovers with Kudo Voices.

  • Actors

The Pickwick commercial

Pickwick is known for its cozy and natural brand image. A big part of their success comes from the voice-overs. The calm, confident, and inviting tone perfectly matches a hot cup of tea. In branding, sound matters just as much as visuals. A strong voiceover can create trust, familiarity, and emotional connection in just a few seconds. Pickwick understood this early on and made voice a core part of its brand identity.

But who helped Pickwick stand out in a crowded market in the Netherlands?


The voice behind the ad

The iconic voice behind Pickwick’s commercials belongs to Mark van Welzenis, a professional Dutch voice actor with years of experience in commercials, narrations, and branded campaigns.

Mark van Welzenis is known for his rich tone, clear articulation, and versatile delivery. His voice has appeared in countless advertisements, making it instantly recognizable,  even if listeners don’t immediately know his name. 

Pickwick created a strong audio identity by using the same voice actor consistently. Over time, audiences began to associate that voice directly with the brand, strengthening emotional connection and brand recall.

Interested in working with Mark? →

Discover popular voiceovers with Kudo Voices

Curious about more iconic voices like the Pickwick commercial narrator? Kudo Voices specializes in uncovering the stories behind well-known voice-overs. From commercials to large-scale brand campaigns, Kudo Voices highlights the talent that helps brands sound the way they do.

Discover more voices →
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